This Tuesday I am talking about one of my favorite subjects: Facebook. With an audience of over 350M people – Facebook is the top social media source that Realtors must be engaged in.
5 Things Every Realtor Must do to Be Successful on Facebook:
1. Post good content daily. This is the #1 one thing that I see agents NOT doing. They spend time calling or emailing clients, but they drop the ball on their Facebook page. You should be posting 2-3 times a day. A good formula for Realtors on Facebook is: 2 parts personal and 1 part business. Corcoran does a great job of this – they post interesting real estate and market data but also sprinkle in really cool and unique links to New York city, little known facts, places to eat, etc.
2. Have a plan and stick to it. Make a list of the top 10 sites you like to visit – include news sites (i.e. Inman News, NY Times, etc), recreational sites (gardening, travel, etc), and of course your website or blog. Visit this list daily. This makes it very easy for you to link to interesting stories and post good and relevant content daily.
3. Do it yourself. As a Realtor you can’t hire out someone to manage your Facebook account for you. You have to make time – every morning and every evening to manage your account. You can however hire someone to enhance your page and make custom tabs with HTML. Mike Mueller is a great resource for this.
4. Comment on what others post. This is KEY! It is not all about YOU! 
Take 5 minutes out of your Facebook time each day to comment on what some of your friends or fans have said.
5. Be engaging. Ask questions, post photos, be a part of the conversation. Remember Facebook is like the ultimate dinner party. At a dinner party you wouldn’t sit in the corner and not talk to anyone right? Nor would you JUST talk about real estate.
Here are some great examples of Realtors doing many of the right things on Facebook:
Sue Adler
The GoodLife Team
Julie Ziemelis
Do you have a great Facebook page you’d like to share? Leave me a comment here!
Check out the Inman Facebook Page here!
Written by: Katie Lance, Marketing Manager, Inman News
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